Radio Station Media Kit Template

[2nd Feb 2017 – *PLEASE NOTE THAT THE SOFTWARE PLUG-IN REFERRED TO BELOW IS BEING RE-DESIGNED TO WORK WITH NEWER VERSIONS OF WORDPRESS AND IS CURRENTLY UNAVAILABLE. The rest of the advice given here does not require such an up-date and should still be helpful]

Prove It is a resource for community radio stations to enable them to conduct their own audience research. It has been developed by Radio Regen working with a number of community radio stations in the Greater Manchester area, supported by an Ofcom Community Radio Fund grant.

The Prove It manual – which you can download here * – contains step-by-step information about an evaluation technique that will help you to find out more about your listeners and the effectiveness of your station in achieving its goals. It provides information and expertise to measure audience listener figures and to assess the impact that you are having on your community of listeners.

If you would like to conduct Prove It research, you will need to:

5 Best Radio Websites. Get inspired by using these sites as a stepping stone to give you some ideas to what you can achieve with your own radio station website. For a lot of listeners, a radio station website is a source of information on local news, entertainment and upcoming events. Have extra radio batteries (preferably a battery pack for alkaline batteries) - Have 12VDC power cords for all radio equipment including hand held radios. Your emergency tool kit should include basic tools for electrical & electronic work and a multi-meter. Keep HF & VHF radio equipment (including antennas) ready to go at a moments’ notice. There are lot of companies that offer services to build your media kit for you, and they can cost as much as $1,200. While those services are probably worth it, we tried to save you some time and money by building a world-class editable media kit (if you are ready to go ahead and download it, you can skip straight to it). Who to write for. We are representing the newest WordPress radio station template, under the name: BW-Radio (Black & White Radio), radio theme is very popular in our Marketplace. We have a different type of radio templates like Joomla, HTML5, Bootstrap, WordPress. BW-Radio is Fully Responsive website template. An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. The aim of a media kit is to convince potential advertisers and advertising agencies that your station, publication or site offers.

commit some staff time to the process
organise a group of local volunteers to help with a street listener survey
and – if you can deliver the project in partnership with a community radio station near to you, this will give your results added credibility.

The Prove It manual contains:

a template for the audience research questionnaire
guidance about conducting audience research on the street
details of a software ‘plug-in’ which has been developed to input and analyse the data from the listener survey
a template for interviewing key stakeholders
instructions for organising a listener focus group
report templates to present the results of the street survey, interviews and focus group.

Undertaking Prove It requires a commitment of staff resources, but the manual aims to make the process as easy as possible, and the results should be invaluable to station managers and for potential funders, project partners, and advertisers. The cost of similar research undertaken by an external agency would probably be far beyond the reach of most community radio stations.

Radio Station Media Kit Template Free

The table below summarises the various steps in the Prove It process and the resources you will need to commit at each stage.

Summary of the Prove It process

First step …	Ideally, find a nearby ‘buddy’ station who wants to work with you to collect audience research information about both of your stations. Alternatively, find some independent local volunteers who can help you with the project – perhaps students from a local college. The value of Prove It will be greatly reduced if your own station volunteers collect the data.
Then …	What you have to do ….	Prove it provides ….
Listener survey	Find around 6 volunteers to carry out some on-street questionnairing, over 2 days in 1 week Identify 2 or 3 good locations to carry out the street survey Arrange a brief training session for your volunteers, and provide transport or expenses for travelling to the street survey locations Collect up the questionnaires and enter the survey results into the Prove It number crunching ‘plug-in’ [see note at top]	The street survey questions and instructions and survey badges for volunteers The Prove It ‘plug-in’ which will analyse the questionnaire results and automatically produce a survey report [see note at top]
One-to-one interviews	Identify a number of key community figures and stakeholders relevant to your station Conduct ideally 6 one-to-one interviews over a week with these people Listen back to and make notes on or transcribe the interviews, and then interpret the results. Allow several days to do this.	Questions for key stakeholders and community figures Instructions on how to analyse the interview data
Listener focus groups	Produce and play a radio advert calling for your listeners to participate in a focus group Take calls from people wanting to participate in the focus group, and arrange a date and venue for this Run the focus group, with the help of a volunteer Listen back to and interpret the focus group data. Allow a couple of days to do this.	Instructions on how to set up a focus group, including a script for an on-air advertisement, focus group recruitment poster, a consent form, and focus group questions Instructions on how to analyse the focus group data
And finally	Put together the data you have collected above into a Prove It station report	A template and instructions for writing the Prove It report

How to set up a podcast or Internet radio show

Radio Station Media Kit Template For Fashion Influencer

By Lisa Bollow, Success Coach and Entrepreneur

Have you ever wondered how to organize your ideas for a podcast or Internet radio show? Here’s a simple outline that will help you organize your content AND create interest in your products or services.

Podcasts and Internet radio shows can be a very effective medium for communicating with your potential clients. They allow you the opportunity to share your bits of wisdom, communicate important information and connect through content. Experts agree, CONTENT IS KING, but I believe context is QUEEN! Just because you have something to say doesn’t mean you know to organize it.

The first question you need to ask yourself is:

“What does my audience want to know more about?” Consider your target audience and their needs before you design a program and develop content. If your target audience is entrepreneurs who want to engage their clients by using social media, don’t generalize your content to reach just any business owner. Speak specifically to the needs of the entrepreneur.

The second question you need to ask yourself is:

“How can create compelling content that succinctly communicates my expertise AND meets my target audiences’ needs?” We live in a world of sound bites and quick information, and you podcast or Internet radio show needs to honor that reality too. When considering your topic and content, keep it short and useful. Instead of providing a list of 10 things an entrepreneur can do to engage in social media, cut it down to 5 and go into detail about how to do it. Go ahead — give away a few secrets. You will garner the respect of your audience and gain followers, and yes – clients. People like (and need) to buy from and work with other people they trust and respect. Two great examples of this model are John Jantsch and Mari Smith. Both are very successful experts in the marketing and business development arena AND they provide some of the most useful information out there, for FREE. It’s because they give away their secrets that I turn to them professionally and refer others who need help.

So, once you know your target audience and you have created content to meet their needs, you need to lay it out in a format that will help you communicate effectively. Below is a sample of the outline we use when storyboarding our podcasts and radio shows. If you would like a copy of this template, I’d be happy to email it to you for free. Shoot me an email to Lisa@AcceleratedMarketingServices.com, include this title in the subject line — Podcast Template, and I’ll send it to you.

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Template for a 45-minute podcast or radio show

Show Logistics

Show Title: Social Media for Entrepreneurs

Host: Mr. Really Cool Expert and business owner

Co-Host: Ms. Super Cool Business Partner

Guest(s): Someone with something important to share that will bring their audience with them

Total length: 45 minutes

Uploading Service: BlogTalk Radio, Podbean, Ustream…pick one that works for you

Date to air: 5/12/11

Show Outline

Intro Clip/Music: Should be no more than 7 to 10 seconds. You can use software like Garage Band or find license free music on the Internet. You will need a ‘mixer’ or software that allows you to mix in your vocal portions and fade your music. Again, Garage Band is great for that.

Vocal Intro: 15 – 18 seconds. This is your standard introduction that you will use for every podcast or radio show. You may want to have this done by someone else to lend the announcer feel to your podcast or radio show. Make sure this intro highlights you, your business, or your expertise. Example: Hello, welcome to another edition of the Entrepreneur Podcast with your host, Mr. Really Cool Expert and co-host Ms. Super Cool Business Partner. This podcast highlights tips and tricks entrepreneurs can use to grow their business. For more information on this episode and to learn more visit us at http://www.supercoolthings.com.

Today’s Highlights: 30-45 seconds. Brief overview of why they want to continue to listen

Commercial: 30 seconds. Direct them to a sponsor or freebie on your site.

Segment 1: 8-10 minutes

Commercial: 30 seconds. Direct them to a sponsor or your blog.

Segment 2: 8-10 minutes

Commercial: 30 seconds. Direct them to your guests website or freebie.

Segment 3: 8-10 minutes

Commercial: Give something away…always close with a freebie.

Radio Station Media Kit Template Canva

Closing: Standard closing, may want to use someone else to record it to lend the announcer feel.

Postlude: 7-10 seconds. Same as intro music.

Radio Station Media Kit Template For Food Bloggers

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Once you have worked out your content, timing and layout, you are ready to tape! For more information on podcasts go to http://www.blogtalkradio.com, http://www.itunes.com, or http://www.podbean.com.